Associate Product Manager

Job description

🏔️ Relive

Relive is an app used by more than 11 million people to track and share their outdoor adventures. Everything from epic bike rides in the mountains too long walks in the forest. We think that being outdoors and exploring the world around you is amazing for your mental and physical wellbeing, and we're on a mission to get everyone exploring the outdoors and living a healthy and active life.

We're growing fast (100% YoY for most metrics. This year we'll add more than 1 million new users a month) but we've never paid a dollar to acquire a user. We currently grow 100% organically via viral/word of mouth growth loops - users share an activity from Relive to their social media and that triggers their friends to sign up too. This works because our users love our product and love to share it with their friends and family. We are aiming to have more than 100 million users of Relive within the next 3 years.

👩‍🎓 What's an associate PM?

We're looking for several associate product managers to join our team. You can think of an associate PM role as the best product management education on the planet (and you get paid to do it). Over the course of 6 to 12 months you'll learn the skills required and have chances to put them into practice while being coached by one of our amazing and experienced PMs.

This role is ideal if you're working in start-ups / scale-ups and are looking to change career - probably as a product designer or analyst. It could also be a great fit if you're currently working as a product owner or only have a few years PM experience but know you've not yet mastered the role (hint - the majority of companies aren't product first and even if your title is PM it's quite likely that you're acting more as a scrum product owner or a project manager).

This is not an internship. You're a full team member from day 1 and if you're motivated then we're committed to helping you become a truly world-class product manager.

1️⃣ Stage 1 - Learn and develop the individual tools to be a great PM

You'll focus on supporting your product lead with specific parts of the role. For example - conducting user interviews, gathering data and forming conclusions from it, analysing the results of A/B tests, formulating ideas into hypothesis, etc. Your mentor is still the overall lead of the product area and will set specific tasks for you to accomplish.

2️⃣ Stage 2 - Combine these tools together and start owning specific opportunities end-to-end

You'll start to own specific initiatives end-to-end. For example - your product lead will suggest a strategic direction based on observations from our users. You would own the full process (with your team) of discovery, proposing solutions, shaping those solutions in testable hypothesis, and closing the loop by learning what worked and what didn’t.

This stage would be working in parallel with your mentor - they will be busy focusing on other strategic areas while you own a specific focus area. Your mentor will give you a specific initiative to focus on (for example - "Reduce the time it takes users to create a Relive account"), the necessary context, and specific success metrics. It will be up to you to find a path to success. Your mentor will be there to guide you, give input, and help you navigate the process.

3️⃣ Stage 3 - Widen your focus, develop a strategy

You'll start to own the process of discovering, defining, and refining the strategy for your focus area. You'll take what you are learning from our users and work to formulate a strategy for the next 3 to 6 months.

In this stage you will be working to define the initiatives that your team should focus on based on the available data. Your mentor will be available to support you and will regularly give you context and guidance, but at this stage they will be play a "trust but verify" role - you will be required to take over ownership of your focus area.

👩‍🔬 Associate PMs at Relive

We're looking for associate product managers because we've found there are not enough skilled product managers in the market, so we want to become the best at developing our own.

We need to grow the number of product managers because we plan to grow the number of product teams at Relive. We want to do this so that we can invest in new areas of the product, and increase our focus on existing areas.

You'll join a small team (you + 5) and be given a clear focus area. As outlined above you'll have a product lead as your mentor to guide you through the process to becoming an epic PM.

Each team is highly autonomous. All of our developers are full stack and are empowered to touch any part of our codebase. In practice, this means that no matter what you want to execute as a team there are no "stakeholders" to coordinate with and no dependencies on other teams. Want to add a completely new feature to the product? Your team has the skills needed to add a new database, expose it via an API, consume that API in the app, and present the data in a beautiful UI within the app. And you don't need to waste time in meetings or hoping that a specialist team will implement the thing you need to make progress on your objective.

💡 What would I work on?

Right now we're looking for 2 associate PMs who will be coached by Katia. You'll focus on one of these 2 areas with a kick-ass team and with lots of guidance, strategy, and direction from Katia.

  • Acquisition - Relive currently acquires 100% of our users from word-of-mouth. Users make and share videos and tell their friends about Relive, which results in their friends downloading Relive too. This year we'll focus on increasing the opportunities for our users to spread Relive to their friends and family, and optimise the process of converting those referrals into new users.
  • Activation - Once a user has installed the app our job is to get them to reach the a-ha moment (for us that means they make and watch their first Relive video). This year we'll focus on making this process quicker and easier so that more users can experience their a-ha moment.

⭐ The highlights

  • We work in empowered and autonomous product teams. The teams are given clear focuses areas, ambitious objectives, and the safety and trust to do amazing things. The best summary of this mindset is Inspired by Marty Cagan. We like it so much that every associate PM who joins us gets a copy of his book.
  • Our product is growing really fast - more than 1 million new users per month in 2021. We grow 100% organically, our users love our product and share it with their friends and family.
  • The way we work as product teams is at the forefront of modern product building - no scrum, no backlogs or estimates, no coordinating across different departments, no CEOs telling you what features to build. Just smart people with high autonomy and lots of context about our users and the problems they face.
  • If you want to work on a consumer product with insane growth and are ready to grow yourself and learn faster than you could ever imagine then Relive could be the place for you.

👋 Remote first

We're a remote-first company. That means all our rituals and teams are designed for remote working. You can work in any country in a similar time zone (we're CET) as we've not mastered the art of working across timezones and we don't plan to invest our time in that challenge in the next few years. In practice, that means being located somewhere in Europe.

We have an office in Rotterdam 🇳🇱 where you can work if you prefer a physical space, and we're happy to help you relocate here if you choose.

We expect everyone on the team to get together a few times a year as we still think it's useful to make in-person bonds to strengthen our remote-first culture. That means a few times a year you can expect to travel to Rotterdam to spend time with your team, make connections, and have some fun together.

All of this is dependent on COVID rules of course, so currently our office is fully closed 🙅

Job requirements

🔭 What we're looking for

👍 Relive PMs are:

  • User obsessed - we talk to users constantly and dive into the data we have about their behaviour.
  • Analytical - we've got a lot of data and believe heavily in A/B testing whenever it is possible (almost always).
  • Focused on pointing the ship in the right direction - nobody is going to tell you what to do, you're here to figure it out.
  • Risk takers - we won't make an impact on the world if we only work incrementally. You need to be willing to make decisions and fail often, and we've build a culture to support that.

Pro tip 👉 You can find a more detailed overview of the traits we look for in a PM here.

👎 On the flip side, Relive PMs are not:

  • Fanatical about scrum - we don't follow a rigid methodology. We have our own process and are constantly evolving it as we learn.
  • Project managers - you'll get guidance and strategy from the leadership of Relive, but nobody is giving you projects to execute on or tasks to deliver.
  • Busy grooming a backlog - we don't believe in backlogs full of tasks you'll never work on. We don't waste time with estimates or pretending that we can plan what tasks we'll be working on in 6 months.
  • Unable to make a decision with limited data - we will never have as much data as we would like, that can't slow us down from making decisions.

🙋 Who you are

  • Experience building consumer products - You’ve been involved with building and scaling consumer products before. You’ve spent at least 2 years working in a start-up or scale-up environment. Ideally you've been in a cross functional team as a designer, analyst, or PO.
  • A proud generalist - You’re comfortable wearing many hats. We value people who can analyse data, debate usability principles with a designer, and discuss complex concepts with a developer. We're a small and scrappy team with no room for specialists.
  • Curious fast learner - You can demonstrate a history of learning complex subjects quickly. You're constantly learning and trying to improve yourself.
  • Motivated to become an amazing product manager - You need to be super motivated to become a great PM. It's one of the hardest but most rewarding roles around. You need to be sure that you're willing to put in the work.

👀 We recommend you read this overview of the role, including the most commonly asked questions, before applying.